Date: May 16 – New Delhi: Doctors in government-run hospitals and CGHS wellness centers/polyclinics have been warned that they face severe consequences if they continue to dispense brand-name drugs.
“It is to be noted that all the Doctors in the Central Government Hospitals/CGHS Wellness Centers/Polyclinics have been instructed time and time again to prescribe generic medicines only,” reads an order from the Director General of Health Services (DGHS). However, it has been shown that some doctors (even residents) persist in writing prescriptions for name-brand drugs. The relevant government agency has given this its strictest scrutiny. “All administrators should take note of this, and they should instruct their subordinate physicians to strictly adhere to it.” Continue reading below.
The office directive makes it plain that anyone who refuse to comply would face repercussions if they persist in their disobedience: “If anyone continues to be non-compliant, he/she shall be liable for further action.”
It is also possible to guarantee that medical reps’ access to hospital grounds is strictly limited. It is OK to use email as the only means of disseminating news of a product rollout.
