While cracking down on password sharing, Netflix added 100,000 paying customers in only 48 hours
While cracking down on password sharing, Netflix added 100,000 paying customers in only 48 hours

San Francisco, June 10 (IANS) Just days after cracking down on password sharing, streaming behemoth Netflix attracted roughly 100,000 new subscribers everyday.

Since notifying US members on May 23 that it will begin to curtail password sharing, Antenna reports that Netflix has had four consecutive days of record-breaking user acquisition.


It was noted that “nearly 100,000 daily sign-ups were seen by Netflix on both May 26 and May 27” (using the most recent statistics available).

almost the course of that time period, Netflix saw a rise in signups of almost 102%, with an average of 73,000 new users joining each day.

After Netflix began cracking down on password sharing, there was a rise in cancellations.

The research did notice a 25.6% increase in the signups-to-cancellations ratio after May 23 when compared to the preceding 60 day period.

Netflix has been tightening down on password sharing, and as of last month, you’ll have to pay $7.99 per month for any person outside your family who wants to access the site.

The streaming giant has said that they will begin their assault on password sharing in the United States.

According to Netflix’s terms of service, only one person per household may have a subscription.

As the firm said, “new features like Transfer Profile and Manage Access and Devices” allow “everyone living in that household to use Netflix wherever they are” (at home, on the move, on vacation).

If you subscribe to Netflix’s Premium plan with 4K streaming, you may add up to two more family members for $7.99 each.

Each additional household member in the United Kingdom will cost a Netflix customer an additional $4.99 per month.

There is currently no way to add new members to the most affordable plans (Basic or Standard with Ads, which cost $9.99 and $6.99 per month, respectively).

In February, the streaming behemoth tried out a paid password-sharing pilot programme in Canada, New Zealand, Portugal, and Spain.



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