Nov. 7, New Delhi: According to reports on Tuesday, the Ministry of Electronics and Information Technology has advised social media businesses and restated the previous advice.
The sources claim that the guidance restated current regulations, such as Section 66D of the Information Technology Act of 2000, which stipulates that exploiting computer resources to cheat might result in up to three years in jail and a fine of up to Rs one lakh.
IT Intermediary Rules: Rule 3(1)(b)(vii): Social media intermediaries should use due diligence, which includes making sure that the intermediary’s privacy policy, rules and regulations, or user agreement notify users not to host any information that impersonates another person, according to sources.
Rule 3(2)(b) states that an intermediary must take all necessary steps to delete or prevent access to any material that is in the nature of impersonation in an electronic form, including artificially modified photographs of the complainant, within 24 hours of receiving a complaint about it.
This follows the uproar over a fake film of actress Rashmika Mandanna that went viral.
The actress responded angrily to the purportedly fake video that went viral on social media on Monday. The actor from “Pushpa: The Rise” posted a letter on Instagram Story with the words, “I have to speak about the fake video of me being disseminated online, and I feel truly upset to share this. Since technology is being overused these days, not only am I terrified of anything like this, but I think this is terrifying for all of us as well.
As a woman and an actress, I am grateful for my family, friends, and well-wishers today, since they serve as my safety net and support network. If this had occurred to me in high school or college, however, I don’t think I could have handled it. Before additional people in our community become victims of identity theft of this kind, we must confront this as a community and with haste.
A lady who looked like actress Rashmika was seen getting into an elevator while decked up in a black bikini in the widely shared video. Soon after the video went viral, a number of social media users confirmed that it was a deep fake. Later on, it was discovered that Zara Patel, a British actress, appeared in the video.
